The hospitality and service industry is big on branding — but even bigger on visual appeal. Whether dining in a restaurant chain or walking through the halls of a major hotel, consumers have come to expect a certain level of aesthetic when patronizing these places. A crucial element of achieving this aesthetic starts with installing the right type of hospitality flooring.
Similar to retail environments like supermarkets and clothing stores, the type of flooring used in businesses within the hospitality industry must strike a careful balance of style and durability — and must also adhere to brand guidelines. However, unlike the retail world in which the brand almost always comes first, the flooring used within the hospitality industry should be all about creating a comfortable and inviting experience. Without this, leaders throughout the hospitality industry know customers are not likely to come back for more — meaning a hotel’s occupancy rate will suffer and a restaurant may have less foot traffic coming through the door.